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Google Indoor Mapping At Malls, Airports Creates New Market

  • Listed: December 5, 2011 5:52 pm

Description

has launched a significant addition to its Google Maps for Android, which would now enable indoor maps of select malls, airports and transit stations. [] This presents a significant advertising opportunity, especially since brands and retailers would directly featured in an indoor map. Google leads in the search market with competitors such as and . High Android Penetration Would be the Biggest Advantage As of November 2011, more than 200 million Android devices have been activated with more than 550,000 new devices being activated daily. [] This provides an immense opportunity for the company to scale-up its indoor maps through partnerships with malls and airports worldwide. Apart from the…

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