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A d v e r t i s e m e n t s |
CORPORATE GIFTS
Corporate Gifts In the corporate world with the competition becoming stiffer corporate are leaving no stones unturned to keep a step ahead of their nearest rival. Corporate gifts being an integral and traditional part of the corporate culture have also come under the marketing ambit. Corporate companies are busy using this art to snare new business and keep old ones happy. Today, incentives and productivity linked goodies are as much a part of corporate consciousness as productivity and sales, with time and increasing competition, gifting has turned into an art a part of the image-building exercise for any company, add market sources, corporate gift consultancy will over the years become an important addition to all the advertising agencies and marketing firms. According to marketing experts, the exchange of gifts come under three different heads. The first one is the business to business category, second is for the distributors and sales network and the third is incentive-related to keep the executives happy. A major part of the promotion budget, corporate gifts, according to market sources, from almost 60 percent of the funding .With changing times the concept has also become more innovative .Right from small momentoes to exotic location holidays, all expenses paid form the varied gifts of the corporate image. In the servicing industries like hospitality, banking and travel, a lot is said through gifts. Some of their annual industries like hospitality, banking and travel, a lot is said through gifts. Some of their annual momentoes like calendars, diaries, planners and pen holders have become a collectors item. Such momentoes service as brand recall and also act as giveaway gifts adding to the image of the company. Most of their corporate gifting is dome at the time of product launches. On the other hand there are some industries like pharmaceuticals where marketing is done through gifts only. Having a very focused niche clientele, all pharmaceutical product launches are accompanied by gifts and incentives to make a killing. Last but not the least is the incentive related gifting: a direct fallout of the headhunting tactics of the multinational. With salaries rising and opportunities widening, it has become difficult to retain talent. Says a senior executive in a reputed company, Incentives will play a vital role to the scenario and will be the deciding factor in the coming years. Hence Companies are coming up with more and more attractive and innovative salary packages. Also a lot of attention is being paid to develop a corporate culture and team spirit or retain talent. Adventure Holidays are planes to faster the same spirit, corporate culture and team spirit to retain talent. Adventure holidays are planned to faster the same spirit, corporate games devised, seminars and training sessions and even psychological help in the grab of counseling. With the sword of competition hanging over the corporate necks, the companies have have become more generous .And the one benefiting are the customers, clients and the executive.
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