Mobile Marketing : a dream marketing media shaping up to realities we are yet to dream

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iPhone & WiFi is beginning to create a new marketing media, a dream media for global marketing of dream products and products beyond dreams. Yes, that may have a poetic tone. But mobile technology like good poetry is inspiring as it promises to deliver everything when you want where you want and at open prices.
iPhone, iPod, WiFi & Adobe Flash Lite 3 supporting Adobe Flash Player compatible video are complimentary technologies that can deliver video, live video on mobile devices. The technology from Apple built into iPhone & iPod displays any website (without any change) perfectly on their devices. That is a big plus for growth of mobile internet as these devices will provide access to any web site or content using these mobile devices, any-where-any-time.
Currently no other mobile device manufacturer or mobile service has the technology for viewing a website automatically like Apple.
With mobile industry shaping up to creation of a new mobile marketing media, Apple as the enjoys leadership edge as its devices allow viewing of existing Websites, built for a PC with no or minimal modification (like a workaround for Flash). With Apple devices, we are certainly a step closer to bringing the PC desktop experience and the internet experience to mobile devices.
The mobile Web is in its infancy & brings challenges & opportunities to website designers, developers & marketing teams. Issues such as smaller screens, nonstandard browser, slow download speeds and connectivity problems. As mobile marketing gains popularity, new web design standards will evolve for mobile websites, creating new opportunities & new markets. The Japanese market has had phones similar to the iPhone for years.
More than 50 million people in Japan, more than 100 million users each in Europe, China, in India. There are approx 2.5 billion mobile phone subscriptions worldwide, covering more than 40 percent of the world population.In addition, mobile web leaders can receive invaluable branding and new revenue sources.

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1 Comment so far »

  1. Mobile Marketing Media - the dream media is shaping up | News |Views |Reviews | said,

    Wrote on April 23, 2008 @ 3:15 am

    […] story - click here [*] Popularity: unranked [?]ShareNowThese icons link to social bookmarking sites where readers can […]

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