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A d v e r t i s e m e n t s |
INNOVATIVE ADVERTISING Innovative Advertising POSTCARD ADVERTISING A NEW MEDIA TO GAIN POPULARITY Internationally postcard advertising is on the rise. The postcard proposition is simple. The media owner-if that is the right term-sets up a card rack in a venue such as a restaurant or a club & makes sure that is is always well stocked. The cards are free. On one side there is an eye-catching image and on the other side is the advertisers slogan. The important thing is the choice of venues. The racks should be in the trendiest spots in town & always on a look out for new venues & closing down others when they become unfashionable or when the novelty wears off. Post cards are considered more than a gimmick medium , which any type of advertiser can use. This was developed six years ago in Sweden. The question which arises which is that do people pay much attention to these things even if they pick them up? it is believed that they do when the cards have included a response mechanism, response rates have been high. As confessed by one of the media planin director of Lowe Howard-Spinkis that he's a fan. This ia genuine opportunity. " he says. Don't get it out of perspective - it's a small medium. But the potential audience is very attractive - they are promiscuous in their media habits and definitely people worth reaching any way you can. The capital costs are small as well. E-mail: info@triimart.com
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